Entrepreneurship: What Business am I in?

This resource supports the teaching of specific education and training content that can be implemented by classroom instructors in the context of a particular career cluster.

Gloria Rolfe
Author(s) Organizational Affiliation
Families First Initiative (Tennessee)
Publication Year
Resource Type
Instructional Material
Key Words
Product Type
Target Audience

This activity is part of the Workforce Education Learning Activities Bank, an interactive resource of work-related basic skills lessons for use by instructors in the workplace or in traditional adult education programs and by adult learners. All activities within the bank are aligned with the appropriate Secretary’s Commission on Achieving Necessary Skills (SCANS), Equipped for the Future (EFF), and GED skills and standards. In the activity, learners will: (1) examine the goals and mission statements in several actual business plans to determine and clearly define their hypothetical companies’ products or services; (2) outline mission/vision statements for their companies; (3) formulate goals for their companies; (4) develop objectives for each of the first three months of their business’ operation to direct the business toward the goals; (5) create slogans and names for their companies. The following resources from the Small Business Administration replace the outdated links on the activity lesson plan:

Benefits and Uses

The activity on communication is taught within the career pathways context of the Business Management and Administration career cluster. Students will be able to: (1) Convey ideas in writing; (2) Reflect on ideas and evaluate them; and (3) Demonstrate decision-making skills.

Resource Notice

This resource was reviewed and vetted through the Designing Instruction for Career Pathways initiative of the U.S. Department of Education, Office of Vocational and Adult Education under Contract No. ED-CFO-10-A-0072/0001.